Shop the Looks at From the Runway to your Closet post image

Shop the Looks at From the Runway to your Closet is without a doubt the ultimate online go-to guide for all things fashion related. They are known for their up-to-the-minute Fashion Week coverage and with their new Shop The Looks e-commerce initiative, you will not only have the chance to discover the current and upcoming trends, you can shop for them as well!

Each runway slide is tagged to correspond with one of the trends available in the Shop The Looks section (metallic, boho, goth, floral, etc. etc) . So let’s say you’re browsing through runway images and fall in love with a particular style, print, silhouette, theme, and so on (which happens to me quite often), well just click on the “Shop the Look” link and you will be taken to a page where you can browse through dozens of available styles that fit that particular trend.

β€œ has always been the first stop for fashionable consumers when planning their purchases. Shop the Looks now gives them immediate shopping gratification,” said Rachel Wintner, Associate Publisher of β€œThe editors of have vetted all looks, which provides a customized, well- edited shopping experience for the user. It also creates a unique opportunity for advertisers to reach that user.”

Shop The Looks can be accessed through any runway image on or from the Trends + Shopping section of the site:

Use this new feature to shop for current trends or to get ahead of the curve by shopping for next seasons key styles. Either way, a more fabulous and fashionable you awaits!

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