ANM Obsession: Purple Lab Lip Gloss post image

ANM Obsession: Purple Lab Lip Gloss

As you all may know by now, I rarely devote posts to single brands unless they are extremely special and unique. Well beauty company Purple Lab more than meets my standards. The brand, created by the beyond-words amazing Karen Robinovitz, is known for their revolutionary ‘huge lips skinny hips’ lip gloss.

What does that mean exactly? Well these glosses are designed to plump your pout (without the sting!) while curbing your appetite. They are formulated with vitamin E for soft, nourished lips, vitamin B3 which stimulates blood flow to the lips creating fullness, orange peel extract which is a natural metabolism booster, Hoodia extract (from a cactus like plant) which has appetite suppressing qualities.

Each shade has its own distinct personality inspired by icons and philosophies and each comes with a little love note about the story behind it – from Love Your Thighs (Karen’s mantra for all of us girls) to Red Sole (a nod to her favorite shoe designer, Christian Louboutin).

The glosses are ultra-flattering and will leave your lips smooth and shiny without being sticky, and they’r eonly $20! But that’s not the only reason I’m so smitten with the company. You see, like ANM, Purple Lab is committed to encouraging women to celebrate who they are and to look as amazing on the outside as they feel on the inside.

Each month they have really fun tweet-ups in celebration of a new flavor- a day of sumo wrestling for the launch of ‘Love Your Thighs,’ a night of yoga and smoothies for the ‘Ghoji Berry’ gloss, and so on.

Go to to learn more about this amazing brand (once you try your first gloss you’ll be hooked!). And be sure to follow them on twitter (@PurpleLabNYC) to learn about the newest launches, contests, tweet-ups, and more.


Written by Sabrina Alexis

I’m Sabrina Alexis, the co-founder, and co-editor of A New Mode. I love writing relatable, insightful articles that help people understand relationship dynamics and how to get the love they want. I have a degree in psychology and have spent the last 10 years interviewing countless men and reading and studying as much as I can to better understand human psychology and how men operate. If you want to get in touch with me, hit me up on Facebook or Instagram.

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This is fabulous…and hilarious! What a great find and definitely worth it’s own post! Who doesn’t want plumper lips and thinner thighs all in one! The colors are great, too! Any details on how well the gloss stays on?
Linda for Ouidad

Reply October 14, 2009, 1:33 pm

Karen Robinovitz

Hey girl! Thanks for the Purple Lab lovin’! Keep rockin’ those sassy lips and sexy hips!

Creatrix of Purple Lab

Reply October 14, 2009, 1:20 pm

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