WHO: John Frieda and BCBG.
WHAT: The John Frieda Style On Site Tour. The team is hitting the road (literally) making style accessible to real women everywhere with their mobile salon via a 10-city tour. Led by celebrity stylist Harry Josh (who works with some of the biggest names in the industry: Blake Lively, Sarah Jessica Parker, Gwyneth Paltrow, Gisele Bundchen, Amanda Seyfried, Ellen Pompeo), the John Frieda expert team will be providing complimentary 15-minute consultations and styling lessons to address every hair issue with targeted John Frieda solutions.
Following the hair session, visitors can complement their new style at the BCBG mini boutique where BCBG must-haves will be on display and fashionistas can log on to BCBG shopping kiosks and order style essentials for the season online with an exclusive John Frieda discount.
WHERE:
New York- April 27-29
Philadelphia – May 2-3
Atlanta – May 7-8
Miami – May 13-15
Houston – May 21-22
Los Angeles – May 28-30
San Francisco – June 3-4
Minneapolis – June 11-13
Chicago – June 17-19
*Consumers who can’t make it to the Style On Site Tour can still benefit from Harry Josh’s expert knowledge at home: while on tour, Josh will be giving women virtual transformations via Skype video sessions, allowing women nationwide to log on and experience his expertise from home. Select Skype sessions will also be posted on the John Frieda site, giving women everywhere access to Josh’s step-by-step tutorials.
For more info, visit johnfrieda.com/salontour2010